budwieseser\

            This Budweiser advertisement is from the 60’s and is presenting the stereotype of women and their position in a domestic relationship. This advertisement is interpreting that the women should be submissive to their husband. They should stay at home and take on the responsibilities that a wife should, while the men go out and work and socialize with their friends. The woman in the photo is pouring her husband or significant other a glass beer with a smile on her face she is showing pathos because she seems happy to be able to cater to her partner after long days work. The male figure on the other hand, has a smirk on his face symbolizing authority over the woman and his position in the household. This violates a social norm because women are suppose to be treated like equals but in this advertisement it shows that women are only expected to cater and be dedicated to fulfilling their partners desires.  The female’s position should not overbear the male’s position. The advertisement has ethos, because the product shown has the ability to make people do things that they may not normally do, so the woman may be under the influence or impression that the man is of king and deserves special treatment. The advertisement is suggesting and presenting male dominance. The mental ability of the female has been corrupted due to the physical being and the social norm of the male figure during that social time period. The product is only fit for kings!